I just have to say something. Please stop talking about your personal brand. It makes you sound cold and impersonal. I don’t want to deal with a personal brand I want to deal with a person.
Worse yet, there’s the idea that this is something new. Personal branding is just a new way to talk about reputation. Well, you know what? Reputation is a much better word for that.
Personal branding implies you should be fake to make it (if you disagree, do let me know). Before you tweet, interact, blog, or walk down the street you need to think if it fits with the image you want to portray. Well, you know what, if there’s only one facet to your personality you’re not an excellent brand, you’re boring.