The First Rule for Good Interviews
I’m editing some videos right now for Mobclix of interviews we did with iPhone developers at Macworld. I’m having a hard time crediting some of the developers from videos taken by my coworkers. Amazingly, there are iPhone developers who are there at Macworld to market their product and spread the word but who will agree to an interview and not say who they are, plug their product, or even insure the interviewer has the correct info to credit them correctly. How is this possible?
So the rule is:
Introduce yourself! Say who you are, who you’re affiliated with, and why you’re there, but keep it short and sweet. If it won’t fit into the final product these plugs can be easily edited out, but it might make it in, so say it.
And in case you’re curious about how else you can improve your short video technique, how about:
- Be friendly. Smile.
- Speak up. Please, please, please speak up.
- Don’t be afraid to ask to redo your video (or a part of it). It’s okay if you got nervous and most people who will take the time to interview in the first place won’t mind redoing a certain part if you’d like (there are some exceptions, but if so they’ll probably tell you ahead of time).

