Comments on: Is Online Communication Shallow? http://parttimeperfectionist.com/is-online-communication-shallow/ Fri, 12 Feb 2010 06:19:25 -0800 http://wordpress.org/?v=2.9.2 hourly 1 By: Ryan Stephens Marketing » Three Ways to Spice Up Shallow Content http://parttimeperfectionist.com/is-online-communication-shallow/comment-page-1/#comment-59 Ryan Stephens Marketing » Three Ways to Spice Up Shallow Content Tue, 21 Oct 2008 04:34:23 +0000 http://parttimeperfectionist.com/?p=70#comment-59 [...] Megan Berry recently discussed the notion that online content and communication is progressively getting shallower. She admits to only reading the first page of an article and skimming the rest. I’ve been guilty of skimming articles that have a high word count as well, but this often has more to do with the quality than my attention span. Please allow me to continue the discussion Megan started. [...] [...] Megan Berry recently discussed the notion that online content and communication is progressively getting shallower. She admits to only reading the first page of an article and skimming the rest. I’ve been guilty of skimming articles that have a high word count as well, but this often has more to do with the quality than my attention span. Please allow me to continue the discussion Megan started. [...]

]]> By: Ryan Stephens http://parttimeperfectionist.com/is-online-communication-shallow/comment-page-1/#comment-58 Ryan Stephens Wed, 15 Oct 2008 05:30:03 +0000 http://parttimeperfectionist.com/?p=70#comment-58 @Megan - I think that there's a lot of online content online that's relatively shallow, but just because a post is short and holds your attention doesn't mean that it is shallow. Seth Godin always has short posts, and yet I think more about his content than virtually any other blog. Certainly, that's a gift he (and others - Chris Brogan comes to mind) have. There's a couple of solutions off the top of my head: 1.) Take a similar approach to Valeria Maltoni of <a href="http://conversationagent.com" rel="nofollow">Conversation Agent</a> and start your conversation on Sunday/Monday and then let it progress throughout the week, adding something different each time. You may have some shorter posts, but they build off one another, explain one big idea, and culminate at the end. 2.) Mix in feature-length posts. I'm very guilty of having blog posts that are too long. I'm relatively long-winded, and many of my posts are well-researched, and I think all that content has to be packed in there when in reality I could start the conversation and let it finish in the comments section. If most of your posts are short (and even a bit shallow), but then periodically you have a really long feature-length post your readers will also realize that it's probably longer for a reason, and that is has additional depth. Hope this is an avid contribution to your post! @Megan – I think that there’s a lot of online content online that’s relatively shallow, but just because a post is short and holds your attention doesn’t mean that it is shallow. Seth Godin always has short posts, and yet I think more about his content than virtually any other blog. Certainly, that’s a gift he (and others – Chris Brogan comes to mind) have.

There’s a couple of solutions off the top of my head:

1.) Take a similar approach to Valeria Maltoni of Conversation Agent and start your conversation on Sunday/Monday and then let it progress throughout the week, adding something different each time. You may have some shorter posts, but they build off one another, explain one big idea, and culminate at the end.

2.) Mix in feature-length posts. I’m very guilty of having blog posts that are too long. I’m relatively long-winded, and many of my posts are well-researched, and I think all that content has to be packed in there when in reality I could start the conversation and let it finish in the comments section.

If most of your posts are short (and even a bit shallow), but then periodically you have a really long feature-length post your readers will also realize that it’s probably longer for a reason, and that is has additional depth.

Hope this is an avid contribution to your post!

]]> By: ESPN Article Gives Hope for the Future of Digital Journalism « PR Interactive http://parttimeperfectionist.com/is-online-communication-shallow/comment-page-1/#comment-57 ESPN Article Gives Hope for the Future of Digital Journalism « PR Interactive Mon, 13 Oct 2008 22:37:15 +0000 http://parttimeperfectionist.com/?p=70#comment-57 [...] is brief and straight-to-the-point, this one is detailed and personal, and fairly lengthy. Usually, I can’t finish longer articles because even the most interesting topics can seem monotonous on a computer screen with long blocks [...] [...] is brief and straight-to-the-point, this one is detailed and personal, and fairly lengthy. Usually, I can’t finish longer articles because even the most interesting topics can seem monotonous on a computer screen with long blocks [...]

]]>